As a marketing major, Lyndsay Coyle had always been interested in becoming a marketing manager or creative designer. When she wanted an affordable option and to stay in the area, she decided to enroll at Northampton Community College (NCC).
What drew her to the marketing program at NCC was the opportunity to work on real-world projects. She was excited to meet business professionals and work with them to create marketing campaigns around real products in the current market.
Coyle first started at NCC as a full-time student in 2010 while also working various part-time jobs. She obtained a full-time position at Victualic in Easton, but family issues forced her to put a pause on her education in 2016. She was encouraged by her manager, an NCC alumni, to re-enroll in 2021 to finish her degree. “I had my son and got married, I only had 4 remaining courses to finish,” said Coyle. Working full-time, raising a toddler, and caring for her mother with dementia was challenging, but Coyle persevered.
Throughout her time at NCC, Coyle gained valuable skills that helped her in her current career path. She learned how to develop marketing plans and integrated marketing communication campaigns, became proficient in industry standard software like Adobe Creative Suite, and improved her business professionalism and presentation skills.
Coyle received the Business Capstone Excellence Award and Marketing Insight Award at the 2023 Student Awards Convocation. She plans to continue her education studying instructional design, but for now, Coyle’s marketing education and experience will help her promote and market learning solutions in her current role. Additionally, Lyndsay leads the marketing efforts for her husband’s local septic service and installation company, Septix.
Looking back, Coyle advises students considering marketing at NCC to take advantage of all the opportunities and resources available to them. She credits the entire institution for supporting her throughout her educational journey and expanding her knowledge and network.
“Do not underestimate the standard of the classes and faculty. Although this is a community college and extremely affordable, the quality of the curricula and the faculty is comparable or above some four-year institutions.”